Mr. Rod Menchaca

MC, PhD, Ex-CEO of Advances in Surgery Management/Team Work
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CEO at Advances in Surgery, Masterclass Faculty at University of Barcelona, Partner at Modyo, Strategic Committee Member of AMPT, PUZZLE X board member, B.A. and mountainbike enthusiastic.

Creative, result-driven and award-winning industry leader in digital innovation with over 27 years of global experience. Skilled in grasping the big picture; conceptualizing, developing and implementing innovative solutions as well as leading financial growth in high-tech proprietary and third-party projects in:


Performance-based training analyzed with Artificial Intelligence (modules triggered on the basis of deviations)

Adaptive Learning approach (Advances in Surgery, Modyo, DialogEDU, Google University, University of Phoenix and subsidiaries)

Learning Management Systems (Modyo Learning, Apollo Group (University of Phoenix + Google), GlobalHealth Education, DialogEDU, Google University, Advances In Surgery)

Marketing-Learning - the combination of marketing objectives combined with knowledge transfer goals (Advances In Surgery)

Real-time surgical tele-assistance and training (pioneer in the use of 5G technology)

All of the above partnering closely with business C-leaders in tech-innovation, eLearning, healthcare and social digital innovation.


Over the last decade I have been working hard with large brands such as Advances in Surgery, PUMA, University of Phoenix and subsidiaries, Apollo Group (global), Apollo Global, GoRed for Women (USA), PDN (Professional Diversity Network [USA]), GlobalHealth Education (USA), DialogEDU, CocaCola & MTV Battle of Bands (Latam), Google Education (USA), Aptimus, Universal Studios (Europe), Movistar (Spain), Driver Group - PIRELLI, WideEyes Tech, Athens and Vancouver Olympic Games, etc.

B.A. in Advertising - UNIACC (University of Arts and Sciences in Communication), Postgraduate in Interactive Business - Kellogg School of Management - Northwestern University, IAA (International Advertising Association) Certified in NYC, Master & Ph.D. in P.R. & Communications - UAB (Universitat Autònoma de Barcelona) oriented to human behavior in learning processes.